Strategy of Republican Also Rans

With so many Republicans running for President, the ones at the back of the field are struggling to figure out new strategies to get more visibility and traction. With Trump and Carson sucking the energy from everyone else, what to do? The New York Times had an interesting article about this, summarized  below.

Will the Leaders Falter?

O’Malley, the long shot on the Democratic side has said that the front runners at the beginning usually aren’t the ones who are ahead at the end. The Democrats would probably love it if Donald Trump or Ben Carson ended up breaking that rule and being the Republican Presidential candidate. They may appeal to Republicans, but the chances of them taking enough independents to win seems doubtful.

Is New Hampshire the Promised Land?

Jeb Bush , who has not done well in the debates to a lot of people’s surprise. He is trying to set a fire break in New Hampshire. He is giving up Iowa figuring that his chances with the religious conservatives there are slim, so he is concentrating all his effort in New Hampshire. He figures if he can do well there, that can propel him forward in the states that follow.

Chris Christie spent some time with students at Dartmouth and Governor John Kasich was in Portsmouth at a driving range and then talking with Rotary Club members. Some topics were climate change and amazingly, the Republicans are still flogging the horse of voting fraud and whether dead people were voting in different states. People in New Hampshire take their role seriously and Gov. Kasich feels that running ads alone won’t cut it in New Hampshire. You need to be there, on the ground, talking to people.

Is New Hampshire Losing its Cachet?

But times are changing and many people wonder whether New Hampshire can be a game changer any more. The problems include the large number of candidates running and the number of nationally televised debates. Then there is the increasing influence of social media.

Republican leaders in New Hampshire feel that the nationally televised debates is not the right way of going about picking a candidate. They feel that the more personal method that takes place in New Hampshire is better. The people there are very diligent and take their role very seriously.

Christie and Bush’s Thoughts on New Hampshire, Debates and Digital Campaigns

Chris Christie is putting a lot of emphasis on New Hampshire and has been to 41 events since August. He feels that the debates only have temporary impacts. That may be because he is not polling well enough to make the top tier of debates. He used Carly Fiorina as an example saying that she got a pop from the second debate but has fallen back since.

Mr. Bush who is low key hasn’t done as well in the debates which have rewarded people who are more confrontational.  But as Bush has pointed out that digital campaigning doesn’t allow for nuance and irony that is more a strength of Bush.

McCain and Romney got a boost in New Hampshire that they rode all the way to the Republican Presidential candidacy. Can that still be done? We will find out.

Economic Importance

If New Hampshire becomes less important it will have a big economic impact on New Hampshire. The state gets a lot of income because of all the candidates spending every four years. Without that, they would be in a more precarious financial position. So New Hampshire definitely hopes that the TV debates and online coverage doesn’t decrease their importance.

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